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50-50 Joint Venture | USG Boral ME

USG BORAL Joint Venture

USG Boral – creating a leading building business enterprise

The 50-50 joint venture leverages the two companies’ iconic brands, complementary geographic footprints and technological expertise.

BORAL Limited and USG Corporation have entered into agreements to form a strategic joint venture to create a world-leading building business, USG Boral Building Products. The 50-50 joint venture leverages the two companies’ iconic brands, complementary geographic footprints and technological expertise to deliver a unique portfolio of building products across Asia, Australasia and the Middle East. 

Boral contributed its gypsum division to the joint venture, which includes its plasterboard operations in Australia and Asia. USG, the largest North American manufacturer of plasterboard, contributed its Asian and Middle Eastern businesses, as well as exclusive access to its world-leading ceilings, cement board, fibre board, lightweight plasterboard and joint compound building products technologies in the joint venture’s territory.  

“Bringing together the game-changing technologies and expertise of USG with Boral’s leading manufacturing and distribution network in the region creates a vehicle that will deliver a superior offering to one of the fastest growing plasterboard regions in the world.  “This combination is expected to position the business with a significant competitive advantage and market leadership position for the long-term,” says Fares Saghbini, general manager, USG Middle East Ltd (part of USG Boral Group).

“At USG Boral, we have built an ever-growing portfolio of groundbreaking products backed by unparalleled service. We have done so by investing in purposeful innovation, expanding into different markets and constantly searching for ways to work smarter and faster; all to help our customers achieve their visions.

“This commitment to innovation and focus on our customer, is driven by a desire to enable architects, contractors and workers alike to not only build better structures, but also to improve the way we live by changing the way buildings are designed and built,” he says.

USG Boral sales offices and manufacturing facilities established throughout Asia, Australia, New Zealand and the Middle East to provide local expertise and support to an extensive distribution and sales network that has been operating for more than 25 years. Its main brands names include – USG Boral, Sheetrock, Elephant, Jayaboard, Durock and Donn DX, the world’s most widely specified and installed ceiling suspension system.

“Our steadfast commitment to the company’s core business beliefs – safety, integrity, service, innovation, diversity, efficiency and quality – has helped us become the industry leading company we are today.

“USG Boral’s employees working in more than 30 countries are dedicated to helping our customers and partners achieve success. We are committed to the highest levels of customer satisfaction,” Saghbini adds.

USG Middle East operations are coordinated from Dammam, Saudi Arabia with regional sales offices in Riyadh, Jeddah, Dubai, Beirut, Manama, Doha and Istanbul.

 
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